Cult Beauty likes to think of itself as a ‘Glossy’ in the world of online press. Its part magazine, part retailer, sourcing the latest cult products and must have items from across the world. It fuses this with insider tips, celebrity beauty news, and much more. All of the products featured on-site have been personally sourced by the team, and rated for their quality and effectiveness. But enough of the editorial, on with the shopping!
Unusually, this website throws up a search by country option, which brings to the fore all sorts of products. From Australia there is an Eye Tint and Soft Contour Brush by Becca, Tinted Lip and Cheek Balm SPF 30 by Invisible Zinc, Liquid Gold Night Treatment Serum from Alpha-H, and a Body Wash by Australian Body Care. Then there’s the Invigorate Balm, Lotion, and Shower Gel by Como Shambhala from Bali, a Boar Bristle Brush by Italy’s Acca Kappa, and all the way from Singapore, Marvel Gel with Green Tea.
For the eco-conscious the company also stock a range of natural, organic, and ayurvedic products. Ayurvedic products are items made using traditional Hindu practices, which can be seen in both the beauty and health industries. The Cult Beauty collection of Ayurvedic products includes Night Time Nourishing Oil by Sundari, Body Oil for Vital Energy by LLA, Omega 3 and Flaxseed Body Exfoliator by Sundari, and Gotu Kola and India Asparagus Mask also by Sundari. Other products in the natural section include Feed The Root Shampoo by Tara Smith, Organic Orange Flower Face Oil by Neal’s Yard Remedies, Deep Pore Foaming Cleanser from Sophyto, and Original Nipple Balm for Lips by Dr Lipp.
Also on-site you’ll find some award winning products, those that have been rated by beauty experts and the relevant media. Sunday Times Style has rated items such as Repair Style Hydrating Hair Lotion by Paul Labrecque, Clarifying Clay Exfoliator by Kirsty Mcleod, The Green Balm by Moa, and the Nail Polish Classic Collection by Essie. Meanwhile, Handbag.com has given the thumbs up to Enjoy Really Rich Lotion by This Works. Allure have picked out The Beauty Blender Starter Kit by Beauty Blender, and in amongst the winners of the Natural Health and Beauty Awards was King of Colour Shampoo by Daniel Galvin Junior, Eco Erase Corrective Concealer by Nvey Eco, and Base Coat Serum by Tara Smith.
Hidden among all the search terms is a mens option, which brings up products like Original Muscle, Joint, and Skin Rub by Golden Emu Oil, Dry Shampoo by Batiste, Borage Men’s Cream by Korres, and Sun Intolerance Treatment Body Spray by Institut Esthederm. Along with these comprehensive and interesting product lines, there are new and seasonal products being added all the time, so this really is a great way to access some of the best products on the global beauty market.

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